Dana Vegan House
Client
Dana Group
Services
Brand strategy Visual strategy Tone of Voice
Dana Vegan House is a Vietnamese vegan restaurant that reimagines local flavors through fusion techniques. Working on the restaurant’s branding and website design, Linustrations focused on crafting a visual identity that blends heritage with bold modernity.
The brand identity centers around a terracotta orange tone—warm, grounded, paired with vibrant contrasting colors like leaf green and mustard yellow. To add cultural depth, Linustrations also incorporated hand-drawn vintage-style illustrations inspired by old Hanoi life, subtly weaving storytelling into every brand touchpoint.
The branding also comes with a custom typeface. The website continues this aesthetic with a minimalist layout that highlights the brand’s personality while ensuring a seamless user experience across devices.
Selected works
